Adding a sustainable choice to an application which, mainly is categorised as secondary packaging looked in itself like a new prospect to us. This is the area where brands can ultimately claim 100% of their product packaging to be more eco-friendly than before. In regards to all the good work that already has been done to make the primary packaging more sustainable.
With regulatory and non-regulatory (conscious) changes coming in the packaging re-designing throughout the industry, the existing prospects have changed enough to be called as new. Shrink labels serve many essential purposes to labelling and branding of products. They offer 360 degree design, full body coverage, and fit to the shape of even most oddly contoured containers. A tamper evident seal can be added and full body coverage gives the brands an option to display more information about the product on the labels.
It mainly caters to the labelling application. Shrink sleeves are a mode for labelling and can be used across various markets like beverages, food products, cosmetics , household and pharmaceutical products.
CSP is a PET shrink film. Shrink films do not need any adhesive or glue to be applied in order for them to stick to the bottles. PET is one of the most preferred choices of rigid packaging for various applications like beverages, cosmetics, food and hygiene products, pharma products, and many more. Hence, it makes more sense to have a label that is compatible with PET in its recycling process. With the CSP grade shrink film as a label, the PET bottle and label can be considered as a single packaging material.
After studying the entire packaging industry, right from source of packaging raw material to sustainable end-of-life processing and applications, APR has developed a set of guidelines that the industry can follow. It is called the Critical Guidance Protocol. It defines the compatibility of bottles, jars and containers made from materials like PP, PE and PET with caps, closures, and labels. These are defined on the basis of the material’s recyclability. The CSP grade films are APR certified under PET-CG-02 critical guidance protocol.
The best part about India is that it has one of the highest PET bottle recycling rates in the world. This signifies the type of infrastructural setup we already have in place. Since this application directly eases the processing of the PET recycling industry, I think it should not take much time to achieve fast penetration and wide acceptance in the market.
The packaging industry’s priority should be recycling. Actions taken by the packaging industry have to be in tandem with making the recycling process more easy and high quality yielding, so that it attracts even more growth and lucration.
Our team of experts working at R&D has presented a sustainable solution that shall have no compromise in terms of quality and performance. When compared to the presently used material, it will be a straight switch, with minimum setting changes required at the shrink tunnel end. Also, the R&D department is continuously striving to achieve even better results for all sustainable solutions we have to offer.